Company History



A local company with an international reputation

ServiceMaster Clean by Deeland is owned and operated by Deeland Limited of Newbury and was started up in 1991, by Nick Dee Shapland, the present Managing Director.

ServiceMaster Clean

The reason for deciding to purchase a ServiceMaster franchise was the fact that it is one of the leading cleaning companies worldwide, whose services and products are recommended by leading furnishing manufacturers and retailers such as Amtico, Parker Knoll, Christie Tyler and Marks & Spencer. ServiceMaster Clean’s slogan is “The clean you expect, The service you deserve”

Award winning business

In 1993 ServiceMaster Clean by Deeland won the Frank Small Award, which is awarded to a new ServiceMaster franchised business that has shown total commitment to giving a Quality Service.  We have also been awarded the ServiceMaster Clean Marion E. Wade Award for Excellence four times, we have won this in 1997, 2006, 2013 and 2016 this is the top award given by ServiceMaster to its franchised businesses.

It’s our people that make the difference

The foundation of ServiceMaster Clean by Deeland is our people and the culture that we have, based on:

Principles – People – Performance


Quality cleaning services

ServiceMaster Clean offers a wide range of cleaning services for both commercial businesses and residential occupiers. The services range from providing daily cleaning services for commercial businesses under contract, to carpet cleaning, curtain cleaning, upholstery cleaning, hard floor restoration and maintenance cleaning, hygiene cleaning of kitchens and toilets, window cleaning and janitorial services.

Quality assurance management programme

In order to deliver a quality cleaning service, ServiceMaster Clean operates a Quality Assurance Management Programme which comprises of Surveys and Risk Assessments on all work to be carried out.

Download Quality Policy (PDF)

Customer service

The culture of our business is ‘Its our people that make the difference’ and whether its our cleaners, cleaning technicians, supervisors, warehouse staff, or accounts clerk, everyone in our business is committed to serving the needs of our customers.

Machinery and equipment

In commercial cleaning terms it is important to use cleaning systems that achieve high quality cleaning results, efficiently, every time. To do this we have invested in high quality machinery and equipment such as battery operated scrubber dryers, floor buffing machines, steam cleaners, portable extraction units, commercial truck mount vehicles complete with independent engine and water tanks, to enable water rinse extraction of carpets and hard floors.

Professional image

We are acutely aware that our customers are commercial people who make a living by being the best at what they do, it is the job of ServiceMaster to deliver a quality cleaning service and at the same time be seen to be presenting a quality image.

"It's our people that make the difference"